It’s Time to Vote This is your opportunity to contribute and vote for the top sales and marketing thought leaders, software tools and resources. I am delighted to announce that the 2011 Top Sales & Marketing Awards finalists have been chosen, and the voting polls in all fourteen categories are open – http://www.topsalesawards.com You will…
Category Archives: Marketing
I thought you were a customer?
I’d like to share a classic story of how to NOT close a sale. I was shopping at Costco with my friend Terry the other day for a few things we needed for the office, and like most people I love Costco because I generally find several things I never knew I needed until I serendipitously stumble upon them….
Guy Kawasaki Discusses “Enchantment” – Episode 36
This past weekend, Brad and I were honored to chat with best-selling author, venture capitalist, and former Chief Evangelist at Apple, Mr. Guy Kawasaki about his new book, Enchantment. Enchantment should be on the reading list of every salesperson and sales manager in every industry around the world…it’s that good. The basic principle is to…
Alex Rogers on Why It Pays To Be Different – Episode 33
Alex Rogers is one of those guys who tells it like it is. He’s the owner of ARCC Technology and Chartec, Inc. in Bakersfield, CA, and his goal is to be supplier of choice for IT consultants around the country. It’s a pretty ambitious goal for a guy who started with a $300 investment, and…
Episode 29 – Writing Winning Sales Letters with Ralph Allora
Think verbal communication skills are the only ones you need as a salesperson? This week’s guest, Ralph Allora, says to think again. Ralph is a passionate advocate for better written communication skills in the sales profession. Ralph’s company, Allora Communications, has been serving clients as a consulting resource specializing in marketing strategy, promotions and creative…
Sales 2.0 and the Changing Face of Sales With Christian Maurer – Episode 27
So, what’s the deal with Sales 2.0? Is it enough to have a Facebook or Twitter account, or to use LinkedIn to connect with prospects? How about using new software applications to track your CRM data? Well, according to this week’s guest, Christian Maurer, Sales 2.0 is much, much more than that. You might recognize…